This time, the Maranello manufacturer has come up with a limited edition, the “Ferrari Engineered by Officine Panerai” rolex daytona watch collection. The innovative design is such that only when the engraving of the small black Prancing Horse stands vertically will the crown close completely, and “Nibbo” the horse pops up.As cooperation between watch and car brands becomes more intense, product design is also reaching new dimensions in technology. As gentlemen’s passion for technology and gadgets is unlikely to change, we are convinced that in the future we will see many more exciting products launched onto the market.By Mike Lou.To read the complete version of this article, and for more photos, check out Luxos Online.
Cars and rolex daytona watch might seem like two completely different things, but they’re both gentlemen’s favourite toys. The lure of technology and mechanics is, after all, a constant feature of the male universe.The relationship between cars and watches traces its origins to the 1980s, when watch brands became part of the accessory collections promoted by individual car manufacturers. By the 1990s, the watch industry had grown dramatically, and watch brands started to play a much more proactive role. Today, instead of being just something on the side for car brands, watch manufacturers have been able to incorporate some of the cars’ functions into their timepieces. The two machines work hand in hand, offering a dynamic, sophisticated experience for the car-and-watch owner.For example, the AMVOX2 Rapide Transponder launched by Jaeger-LeCoultre is a chronograph created in cooperation with Aston Martin, after 18 months of painstaking research. The watch locks and unlocks the car doors as well as performing its normal timekeeping functions, incorporating certain characteristics of Aston Martin’s engineering into the art of rolex daytona watch.Another example, two prestigious Italian brands, Ferrari and Officine Panerai, have worked together on several occasions in the name of creativity and innovation.
